Consulting Services:

• Anne Caron Consulting

Readings:

• From Vision to Values: The Importance of Defining Your Core - from Exec Chairman at Linkedin
• The 6 Questions Every Business Leader Must Ask to Build a Healthy Company - from Founder at Mixbook

Books:

• From Zero To 1,000: The Organisational Playbook For Startups (Anne Caron) - "If you are a start-up and in need of inspiration as to how to ensure your people and culture strategy can scale, then Anne's book From Zero to 1,000 offers a pragmatic and applicable roadmap. With deep insight from her time at Google coupled with in-depth experience in the front lines with start-ups, you get the best experiences distilled from both worlds.”
• The Advantage (Patrick Lencioni) -
  • The book that helped me the most. A mission statement answers the question: "why do we exist?" It's one of the 6 critical questions from that book. I wasn't able to write a mission statement until I separated the questions as it talks about in the book. The mission is much deeper than the products you're building (often times expressed as a product vision) or your strategy to win. Those can change. The mission is the deeper why of the founding team for why they are wiling to trade many years of their life to make this a reality. It's the change they want to see in the world as a result of this company existing. I'm not sure if it's useful to write a mission pre-product-market-fit. I haven't tried. But it turns out that once we identified the mission, it connected all the ideas we were most passionate about and even led to my co-founders next company. It's that deep and enduring. - Andrew Laffoon
• The Power of Story (Jim Loehr) - It’s about the importance of the stories we tell ourselves. It’s mostly about personal stories, but there are references to corporate mission statements. And you could argue that getting your personal mission statement right must come before tackling that of your startup - Newley

Reference:

• Building Great Company Culture